About Us
OUR STORY
OUR EXPERIENCE
OUR EXPERIENCE
LaTonya Story is the CEO and Founder of LPS Consulting PR LLC, one of the leading minority and woman owned sports and lifestyle boutique agencies with over 25 years of experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations. Her cl
LaTonya Story is the CEO and Founder of LPS Consulting PR LLC, one of the leading minority and woman owned sports and lifestyle boutique agencies with over 25 years of experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations. Her clients have included Super Bowl, Pro Bowl, NFL, NBA and WNBA players, USA Olympians, coaches, sports and TV personalities, corporate brands, and business professionals.
LaTonya has received numerous awards and recognitions, including named by Sports Illustrated and Empower Onyx as one fo the 100 Most Influential Black Women in Sports, 2024 Glitz & Girlpower Trailblazer Award Honoree, the 2012 Atlanta Business League’s Success Against the Odds Award, Women Out Front award from Georgia Tech Women’s Basketball for her work in sports, and Women in PR Trailblazers Award. LaTonya was also recognized by Black Enterprise as one of the top sports executives to follow on Twitter.
She attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, Black Sports Professionals and Diverse Representation.
OUR EXPERIENCE
OUR EXPERIENCE
OUR EXPERIENCE
LPS Consulting PR LLC's clients have included Super Bowl, Pro Bowl, NFL, NBA & WNBA players and coaches, Sports and TV personalities along with business professionals.
As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Un
LPS Consulting PR LLC's clients have included Super Bowl, Pro Bowl, NFL, NBA & WNBA players and coaches, Sports and TV personalities along with business professionals.
As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Uncorked; Lexus Listening Lounge; Lexus Beyond the Cut; Verizon's How Sweet the Sound, Target Entertainment Properties and the Super Bowl Celebration of Gospel.
LaTonya has created events for women in sports including Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and launched/curated the Sports Power Brunch: Celebrating the Most Powerful Women in Sports.
The Sports Power Brunch: Celebrating the Most Powerful Women in Sports™ recognizes leading women who have made a major impact in the sports industry. LPS Consulting PR LLC and LaTonya Story have curated a memorable event that encourages and empowers women to continue to thrive and excel in the sports industry and beyond. Past and current sponsors include Delta Air Lines, Coca-Cola Zero Sugar, Porsche, DraftKings, Prime Video, Fanatics, Paramout Content for Change, Head & Shoulders, Meta, Beam Suntory, Champion, CANTU, the National Football League, WarnerMedia, WISE Atlanta, WISE National, Georgia Power and Florida Sports Foundation.
This annual event takes place during Super Bowl and baseball All-Star weeks.
New Era Cap Presents Sports Power Brunch™ Women in Baseball in Atlanta
On Saturday, July 13, The Sports Power Brunch™ Women in Baseball presented by New Era Cap, brought together some of baseball’s most influential leaders for an inspiring afternoon celebrating the women redefining the sport. Hosted in the heart of Atlanta, at The Four Seasons Hotel, the exclusive brunch honored a dynamic roster of trailblazing women who are making their mark across all levels of baseball and continue to pave the way for greater equity, visibility, and opportunity across the game and beyond the diamond.
The high-energy brunch served as a powerful moment of recognition and inspiration, highlighting the stories and achievements of three women, Raquel Ferreira (Boston Red Sox), Lonnie Murray (Sports Management Partners), and Catie Griggs (Baltimore Orioles), who are making an indelible mark on the beloved sport. Set against the vibrant backdrop of Atlanta during MLB All Star Weekend 2025, the event was a testament to the growing momentum behind women’s roles in professional baseball, both on and off the field.
2025 Honorees:
● Raquel Ferreira, Executive Vice President & Assistant General Manager, Boston Red Sox, who is only the fourth female to hold the title of Assistant General Manager in a baseball operations department in Major League Baseball, and the first as an Executive Vice President.
● Catie Griggs, President of Business Operations, Baltimore Orioles, who is the first female President in club history.
● Lonnie Murray, CEO, Sports Management Partners, and the first Black woman to be certified as a player agent by the MLB Players Association.
For sponsorship opportunities, contact LaTonya Story at: LaTonya@Lpsconsultingpr.com
Government Contracting
As a small, minority-and woman-owned business, LPS Consulting PR LLC provides superior customer service in Public Relations and Marketing. Our company creates memorable media campaigns to generate key messaging, marketing, branding & awareness to include media & advertising placement. Our staff delivers cutting edge, creative graphic design services providing graphic artwork & design for marketing and publicity campaigns, flyers, press kits, collateral & corporate logo creation.
D-U-N-S Number: 019-832-288
NAICS codes: 541820 • 561410 • 611699 • 711320 • 711410 • 711510 • 541430 • 541490 • 541613
• 561920 • 561990
