LaTonya Story is the CEO and Founder of LPS Consulting PR LLC, one of the leading minority and woman owned sports and lifestyle boutique agencies with over 20 years of experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations. Her current and past clients include Super Bowl, Pro Bowl, NFL, NBA and WNBA players, USA Olympians, coaches, sports and TV personalities, corporate brands, and business professionals.
LaTonya has received numerous awards and recognitions, including the 2012 Atlanta Business League’s Success Against the Odds Award, Women Out Front award from Georgia Tech Women’s Basketball for her work in sports, and Women in PR Trailblazers Award. LaTonya was also recognized by Black Enterprise as one of the top sports executives to follow on Twitter. In 2021, LaTonya joined the American Cancer Society’s Women in Sports Council.
In 2019, LaTonya create and founded The Sports Power Brunch: Celebrating the Most Powerful Women in Sports, an annual event held during Super Bowl week that encourages and empowers women to thrive and excel in the sports industry and beyond. Growing in influence, the Sports Power Brunch has become a must-attend gathering, garnering national attention with coverage by Associated Press, The Hollywood Reporter, The Atlantan and ABC News, among other key media outlets.
She attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, Black Sports Professionals, Diverse Representation, PR Pros Unite and a co-founder of Atlanta PR Pros.
LPS Consulting PR LLC's clients have included Super Bowl, Pro Bowl, NFL, NBA & WNBA players and coaches, Sports and TV personalities along with business professionals.
As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Uncorked; Lexus Listening Lounge; Lexus Beyond the Cut; Verizon's How Sweet the Sound, Target Entertainment Properties and the Super Bowl Celebration of Gospel.
LaTonya has created events for women in sports including Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and launched/curated the Sports Power Brunch: Celebrating the Most Powerful Women in Sports.
The Sports Power Brunch: Celebrating the Most Powerful Women in Sports recognizes leading women who have made a major impact in the sports industry. LPS Consulting PR LLC and LaTonya Story have curated a memorable event that encourages and empowers women to continue to thrive and excel in the sports industry and beyond. Past sponsors include Champion, CANTU, National Football League, WarnerMedia, WISE Atlanta, WISE National, Georgia Power and Florida Sports Foundation. This annual event takes place during Super Bowl week.
Michael Vick announced his retirement in early 2017 from the NFL after thirteen seasons electrifying fans and transforming the quarterback position. The former overall number one pick in the 2001 NFL Draft, to the Atlanta Falcons, made four Pro Bowl appearances over his professional football career. He holds the record for the most career rushing yards by a quarterback (6,109) and the most rushing yards by a quarterback in a season (1,039). The former Virginia Tech quarterback standout on the field career accomplishments include the NFL Comeback Player of the Year (2010), recipient of the Archie Griffin Award (1999), Big East Offensive Player of the Year (1999) and Big East Rookie of the Year (1999). He was inducted into the 2017 Virginia Tech Sports Hall of Fame.
Michael Vick has now turned his sights to the next chapter guiding young athletes and as a sports broadcaster. Vick joined FOX Sports as co-host of the FOX NFL Kickoff Show and as an in-studio NFL Analyst for other FS1 sports programming.
Michael is founded the Vick Family Dream Fund whose mission is to provide resources and assistance to formerly incarcerated returning citizens and family support that uplifts and encourages those embarking upon a second chance at life. To provide preventative community programming and support through financial literacy, youth sporting camps, entrepreneurial seminars and vocational training for youth and adults.
The Vick Family Dream Fund is dedicated to promoting the physical, emotional, and economic security and well-being of people released from prisons and jails and their impacted families. The Fund will partner with and support organizations providing critical and fundamental resources and support including housing, food and transportation, education, employment, healthcare, and other social services and recreational programs to empower and strengthen communities.
Tiara Willis is a New York licensed esthetician and internationally renowned beauty and skincare influencer. Upon graduating high school with high honors at the young age of 16, Tiara had already built a social media empire providing tips, insight, and information to her loyal followers.
Today, Tiara leads a community of nearly half a million devoted supporters and followers. Her vibrant and well-respected brand both empowers and motivates diverse women of color to be their best selves inside and out.
Leading beauty and fashion industry giants have tapped her to lead dynamic digital campaigns which has led her to become one of the most trusted online voices. Whether she's posting product reviews, inspirational notes or makeup tutorials, Tiara provides diverse women with honest feedback along with her industry expertise.
To name just a few, Tiara’s brand campaigns have included HSN, Soko Glam, CeraVe, Target x Ulta Beauty Launch,POPSUGAR x Garnier Green Labs, Paula’s Choice, Topicals, Twitter The Creator Sessions Blue Jeans Event, Harvard Black Health Matters Conference, Burt’s Bees and multiple collaborations with Twitter which #BeautyTwitter Unfiltered Blue Jeans Event, Twitter Spaces x InStyle and Twitter Beauty x BHM Creator Spotlight. Tiara was nominated for a Shorty Award for her Burt’s Bees campaign which also led to her being the first ever beauty influencer to host a paid spaces Twitter chat.
Moreover, Tiara has been featured in Vogue, Teen Vogue, Allure, Elle, Yahoo! News, Pop Sugar, I-D, Glossy, Skincare by L’Oréal, In the Know, Stylecaster, ESSENCE, Variety, The Zoe Report and more.
Tiara is a proud New Yorker. You can follow and connect with Tiara on Twitter and TikTok @makeupforwoc and Instagram @makeupforwomenofcolor.
Monica McNutt is an ESPN Sports Reporter, Host, and Basketball Analyst based in New York City. In 2021, McNutt added ESPN programs SportsCenter, Around the Horn, Debatable, NBA Today and WNBA Studio Host to her sports broadcast roles. She was a game analyst for the Connecticut Sun of the WNBA and is a studio analyst for the New York Knicks and cohosts MSG PM on MSG Networks. Her work has been seen on Fox Sports 1, CBS Sports Network, Turner/NBA TV, and the NBC’s family of networks as she made her debut covering the Olympics during the summer of 2021. She is the cohost of The Jr. NBA Coaches Corner Podcast as well as the forthcoming SALA Series podcast, a conversation with leaders across the industry. Her previous work includes WJLA ABC7/ News Channel 8 in Washington, D.C., The American Sports Network, BeIN Sports and NBC Sports Washington. As a former women’s basketball standout player at Georgetown University, she is able to pull from this experience to offer her perspective in the daily sports conversations.
McNutt’s versatility in the media landscape affords her the unique opportunity to extend beyond linear traditional roles to thrive in the digital space. Above all, her passion is mentoring young women and girls while being a shining example to those watching her. She earned a bachelor’s degree from Georgetown University in 2011 and earned her master’s degree in Journalism from The University of Maryland in 2013. McNutt was born and raised in Prince George’s County, Maryland.
Kenny Selmon, an Atlanta native, Pace Academy Alum (2014) and now a 2021 Olympian, will be representing the United States in the Men's 400M Hurdles in Tokyo, Japan this summer. Selmon, a decorated American Track and Field athlete, became a National Champion when he won the USA Outdoor Track & Field Championship in 2018. Later that summer he represented the United States at the 2018 Athletics World Cup in London, where he won gold in the 400 meters hurdles. Selmon attended college at the University of North Carolina at Chapel Hill where he competed in indoor and outdoor track and field. While at UNC, Selmon qualified for four NCAA East Preliminary Rounds and five NCAA Championships while collecting five All-America accolades, 10 AII-ACC honors and six spots in the UNC top-five all-time records. His college personal record of 48.12, which he ran at the NCAA Division I Championships in 2018, is the fastest in UNC history. To cap off his illustrious collegiate career on and off the track, UNC honored Selmon with the Patterson Medal, the highest honor UNC gives to any athlete.
This June, after three grueling rounds and a personal best in the final, he qualified for the 2021 U.S. Olympic team in the 400m hurdles and is headed to Tokyo!
The Sports Power Brunch: Celebrating the Most Powerful Women in Sports recognizes leading women who have made a major impact in the sports industry. Created in 2019 by LaTonya Story, CEO of LPS Consulting PR, the event encourages and empowers women to thrive and excel in the sports industry and beyond. Growing in influence, the Sports Power Brunch has become a must-attend gathering, garnering national attention with coverage by Associated Press, The Hollywood Reporter and ABC News, among other key media outlets.
This year, four groundbreaking women were celebrated for their contributions to the industry including Vanessa Bryant, President of the Mamba & Mambacita Sports Foundation, Be Your Own Champion Award Honoree presented by Champion; Natalie White, Senior Vice President, Los Angeles Sparks, Trailblazer Award Honoree presented by LPS Consulting PR; Denise White, CEO & Founder, EAG Sports Management, She-Mogul Award Honoree presented by National Football League; and Terri Hines, Executive Vice President, Communications, FOX Sports, Power of Spirit Award Honoree presented by CANTU.
The event donates partial proceeds to nonprofit organizations, such recipients have included American Cancer Society, A10tion Foundation, The Power of Girls and Winning Edge Leadership Academy.
The next event will take place in Arizona in February 2023. Stay tuned!
Brand building is a vital part in creating a platform for clients to connect with fans, consumers and companies. We work with clients to create brand partnerships, graphic design and visuals, endorsement deals, digital campaigns and community relations activations. We also offer consulting services on a case by case basis. Contact us for a quote.
Be seen. Be heard. Let us generate excitement for your professional and personal brand and let the world know about your career, services, products, brand, initiatives, events or community programming.
We work with brands, talent, sports agents, marketing managers and pro athletes to help tell their stories to the public through a tailored media plan that includes national and local media tours, television, radio and digital media placements. LPS Consulting PR also provides draft media preparation service to help increase the athlete's profile pre and post draft.
LPS Consulting PR has amassed a network of connections and relationships that has garnered clients access to exclusive events including ESPN the Party, MAXIM, BET Awards, courtside seats at games, concerts and more!
As a small, minority-and woman-owned business, LPS Consulting PR LLC provides superior customer service in Public Relations and Marketing. Our company creates memorable media campaigns to generate key messaging, marketing, branding & awareness to include media & advertising placement. Our staff delivers cutting edge, creative graphic design services providing graphic artwork & design for marketing and publicity campaigns, flyers, press kits, collateral & corporate logo creation.
D-U-N-S Number: 019-832-288
NAICS codes: 541820 • 561410 • 611699 • 711320 • 711410 • 711510 • 541430 • 541490 • 541613
• 561920 • 561990
Looking forward to hearing from you!