About Us

our story

LPS Consulting PR's CEO and Founder, LaTonya Story, has over 18 years experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations.

LaTonya has received numerous awards and recognitions, including the 2012 Atlanta Business League’s Success Against the Odds Award, the Women in PR Trailblazers Award in October 2011 and served as a panelist for the organization’s PR Workshop in Miami. In February 2012, LaTonya was awarded the Women Out Front award from Georgia Tech Women’s Basketball for her work in sports in Atlanta and was recognized by Black Enterprise as one of the top sports executives to follow on Twitter.

At LPS Consulting PR, we help our clients tell their stories to the world through proven Public Relations and Brand Marketing strategies. We work with our clients to identify opportunities to extend and grow their respective brands with best in class service and attention to detail.


LaTonya attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, PR Pros Unite and a co-founder of Atlanta PR Pros.

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Our experience

LPS Consulting PR current and past clients include Super Bowl and Pro Bowl NFL players, WNBA, TV personalities and book authors. 

LaTonya has created events for women in sports including Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and recently launched the Inaugural Sports Power Brunch: Celebrating the Most Powerful Women in Sports sponsored by WISE Atlanta, Georgia Power and the NFL during Super Bowl week in Atlanta which will be an annual event.

As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Uncorked; Lexus Listening Lounge; Lexus Beyond the Cut; Verizon's How Sweet the Sound, Target Entertainment Properties and the Super Bowl Celebration of Gospel

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Michael Vick


Michael Vick is a 4X Pro Bowl retired NFL Quarterback and current FOX NFL Analyst and entrepreneur.  


The former overall number one pick in the 2001 NFL Draft, to the Atlanta Falcons, holds the record for the most career rushing yards by a quarterback (6,109) and the most rushing yards by a quarterback in a season (1,039). He was inducted into the 2017 Virginia Tech Sports Hall of Fame. 

Michael lends him time and resources to community outreach and programs including the Boys and Girls Club.  

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Maria Taylor


Maria Taylor is in her seventh season as a host analyst & reporter. Taylor is a co-host on ESPN's College Gameday, sideline reporter for ABC's Saturday Night Football, and a recurring co-host of ESPN’s “Get Up!”.

In 2015, Maria Co-Founded a non-profit organization called The Winning Edge Leadership Academy. The mission of the Winning Edge is to educate, foster professional mentoring relationships, provide networking opportunities and enrichment scholarships to ethnic minorities and women who are seeking careers in the sports industry. Since 2015, the academy has helped 16 students work towards job or internship placement and provided mentoring and funding for professional enrichment trips. To Learn more or get involved visit:

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Kenny Selmon


Kenny Selmon is the USA National Men's 400M Hurdle Champion who is ranked #1 in the US and #5 in the world.   

Selmon, a 2020 Olympic hopeful, won Gold at the Athletics World Cup in London representing the USA this past summer. 

Among Kenny’s many accomplishments include being a 3X ACC Champion, 10X All-ACC and the UNC Tarheels record holder and the recipient of the Patterson Medal from the University of North Carolina.

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Dr. Cwanza Pinckney


Dr. Cwanza Pinckney M.D., is a nationally recognized board-certified Emergency Medicine Physician, concierge physician, speaker, and coach. 

Her best-selling debut book, Music and Medicine Volume 1: Music Stories and Medical Mysteries; explores the lives, stories, mysteries, and medicine surrounding the illnesses, diseases, addictions, and deaths of some of the world’s most famous music and hip-hop artists of all time. 

In February 2018, Dr. Cwanza was recognized as one of the Top 50 Black Professionals and Entrepreneurs of Texas. 

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Tamera (Ty) Young


Tamera Young is a 11-year WNBA veteran Guard/Forward and Entrepreneur. She is the CEO of TY1 Gear, a clothing line she started in the fall of 2016. Ty was drafted to the WNBA in 2008, first round eighth pick as the first ever draft pick for the Atlanta Dream. In 2009, she was traded to the Chicago Sky and then in 2017, after averaging a career best 10.2 ppg she was traded back to the Atlanta Dream. 

She currently plays for the WNBA Las Vegas Aces starting her 12th season.

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Sports Power Brunch


 The Sports Power Brunch: Celebrating the Most Powerful Women in Sports recognizes leading women who have made a major impact in the sports industry. LPS Consulting PR has curated a memorable event that encourages and empowers women to continue to thrive and excel in the sports industry and beyond. LPS Consulting PR's CEO and Founder, LaTonya Story, an 18-year sports publicist and marketing veteran, saw a need to honor women changing the game in sports and launched the Inaugural Sports Power Brunch. Our next event will take place in Miami, 1.29.2020.

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Brand Marketing

Brand building is an intrical part in creating a platform for clients to connect with companies. We work with clients to create brand partnerships, endorsement deals, digital campaigns and community relations activations.


Be seen. Be heard. Let us generate excitement for your professional and personal brand and let the world know about your talents, event(s), services, initiative or community programming!

We work with sports agents, marketing managers and pro athletes to help tell their stories to the public through a tailored media plan that includes national and local media tours, television, radio and digital media placements to help increase the athlete's profile prior to the draft and when the player is in the league.

Sports Industry Access

Don't be left on the outside looking in. LPS Consulting PR has amassed a network of connections and relationships that has produced clients access to exclusive events including ESPN the Party, MAXIM, BET Awards, courtside seats at games, concerts and more!

Media Placements


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