LaTonya Story | CEO

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OUR STORY

OUR EXPERIENCE

OUR EXPERIENCE

LaTonya Story is the CEO and Founder of LPS Consulting PR LLC, one of the leading minority and woman owned  sports and lifestyle boutique agencies with over 24 years of experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations. Her current and past clients include Super Bowl, Pro Bowl, NFL, NBA and WNBA players, USA Olympians, coaches, sports and TV personalities, corporate brands, and business professionals.


LaTonya has received numerous awards and recognitions, including named by Sports Illustrated and Empower Onyx as one fo the 100 Most Influential Black Women in Sports, 2024 Glitz & Girlpower Trailblazer Award Honoree, the 2012 Atlanta Business League’s Success Against the Odds Award, Women Out Front award from Georgia Tech Women’s Basketball for her work in sports, and Women in PR Trailblazers Award. LaTonya was also recognized by Black Enterprise as one of the top sports executives to follow on Twitter. In 2021, LaTonya joined the American Cancer Society’s Women in Sports Council.


She attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, Black Sports Professionals and Diverse Representation.

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OUR EXPERIENCE

OUR EXPERIENCE

OUR EXPERIENCE

LPS Consulting PR LLC's clients have included Super Bowl, Pro Bowl, NFL, NBA & WNBA players and coaches, Sports and TV personalities along with business professionals. 


As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Uncorked; Lexus Listening Lounge; Lexus Beyond the Cut; Verizon's How Sweet the Sound, Target Entertainment Properties and the Super Bowl Celebration of Gospel.


LaTonya has created events for women in sports including Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and launched/curated the Sports Power Brunch: Celebrating the Most Powerful Women in Sports. 


The Sports Power Brunch: Celebrating the Most Powerful Women in Sports™ recognizes leading women who have made a major impact in the sports industry. LPS Consulting PR LLC and LaTonya Story have curated a memorable event that encourages and empowers women to continue to thrive and excel in the sports industry and beyond. Past sponsors include Coca-Cola Zero Sugar, Porsche, DraftKings, Prime Video, Fanatics, Paramout Content for Change, Head & Shoulders, Meta, Beam Suntory, Champion, CANTU, the National Football League, WarnerMedia, WISE Atlanta, WISE National, Georgia Power and Florida Sports Foundation.

 

This annual event takes place during Super Bowl week.

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5th Annual Sports Power Brunch

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Events

The 6th Annual Sports Power Brunch: Celebrating the Most Powerful Women in Sports™ will take place on Wednesday, February 5, 2025, at the Four Seasons in New Orleans. Guests will experience an exciting day celebrating amazing women in our industry while enjoying a delicious brunch, sponsor activations, cocktails and our post-event network mixer. Growing in influence, The Sports Power Brunch™ has become a must-attend event, garnering national attention with coverage by CNN, Boardroom, Associated Press, BizBash, Entertainment Tonight, The Hollywood Reporter and ABC News, ESPN among other key media outlets. The day will include empowering speeches and panels, inspired conversations and networking with today’s sports, entertainment, and business industry leaders.


In 2024, the event was presented by Coca-Cola Zero Sugar and sponsored by Porsche, the National Football League, ESPN Films, DraftKings, Prime Video, Fanatics, Meta and the Las Vegas Raiders. Honorees included Leadership Award Honoree, Sandra Douglass Morgan, President, Las Vegas Raiders; Trailblazer Award Honoree, Stacey Allaster, Chief Executive Professional Tennis, USTA & US Open Tournament Director; Dealmaker Award Honoree, Nicole Lynn, Agent & Presiden of Football, KLUTCH Sports Group and Impact Award Honoree, Nikki Fargas, President, Las Vegas Aces (pictured above).


The event donates partial proceeds to nonprofit organizations, such recipients have included American Cancer Society, A10tion Foundation, The Power of Girls and Winning Edge Leadership Academy. Our 2024 charity recipient is the Sterling Legacy Fund. To learn more, visit: http://sterlinglegacyfund.org.


For sponsorship opportunities, contact LaTonya Story at: LaTonya@Lpsconsultingpr.com

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As a small, minority-and woman-owned business, LPS Consulting PR LLC  provides superior customer service in Public Relations and Marketing. Our company creates memorable media campaigns to generate key messaging, marketing, branding & awareness to include media & advertising placement. Our staff delivers cutting edge, creative graphic design services providing graphic artwork & design for marketing and publicity campaigns, flyers, press kits, collateral & corporate logo creation.


 D-U-N-S Number: 019-832-288
 

NAICS codes: 541820 • 561410 • 611699 • 711320 • 711410 • 711510 • 541430 • 541490 • 541613
• 561920 • 561990

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