LaTonya Story is the CEO and Founder of LPS Consulting PR LLC, one of the leading minority and woman owned sports and lifestyle boutique agencies with over 20 years of experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations. Her current and past clients include Super Bowl, Pro Bowl, NFL, NBA and WNBA players, USA Olympians, coaches, sports and TV personalities, corporate brands, and business professionals.
LaTonya has received numerous awards and recognitions, including named by Sports Illustrated and Empower Onyx as one fo the 100 Most Influential Black Women in Sports, the 2012 Atlanta Business League’s Success Against the Odds Award, Women Out Front award from Georgia Tech Women’s Basketball for her work in sports, and Women in PR Trailblazers Award. LaTonya was also recognized by Black Enterprise as one of the top sports executives to follow on Twitter. In 2021, LaTonya joined the American Cancer Society’s Women in Sports Council.
She attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, Black Sports Professionals, Diverse Representation, PR Pros Unite and a co-founder of Atlanta PR Pros.
LPS Consulting PR LLC's clients have included Super Bowl, Pro Bowl, NFL, NBA & WNBA players and coaches, Sports and TV personalities along with business professionals.
As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Uncorked; Lexus Listening Lounge; Lexus Beyond the Cut; Verizon's How Sweet the Sound, Target Entertainment Properties and the Super Bowl Celebration of Gospel.
LaTonya has created events for women in sports including Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and launched/curated the Sports Power Brunch: Celebrating the Most Powerful Women in Sports.
The Sports Power Brunch: Celebrating the Most Powerful Women in Sports recognizes leading women who have made a major impact in the sports industry. LPS Consulting PR LLC and LaTonya Story have curated a memorable event that encourages and empowers women to continue to thrive and excel in the sports industry and beyond. Past sponsors include Paramout Content for Change, Head & Shoulders, Meta, Beam Suntory, Champion, CANTU, National Football League, WarnerMedia, WISE Atlanta, WISE National, Georgia Power and Florida Sports Foundation. This annual event takes place during Super Bowl week.
Emmy Award-winning sportscaster Brian Custer joined ESPN in July of 2021 as an anchor for the network’s signature news and information program SportsCenter and a play-by-play commentator for college football and basketball.
Custer started his broadcasting career in his hometown of Columbus, Ohio, as a news and sports reporter for the local ABC-TV affiliate. He later worked in Dallas as a news and sports reporter before moving to New York as a host at SNY-TV. He won two Emmy Awards while at SNY-TV. He joined ESPN from Fox Sports, where he had called college football, college basketball and boxing since 2014. He also has been co-host of a program on SiriusXM NBA Radio. In addition to his ESPN duties, Custer is host for Showtime Championship Boxing and host of The Last Stand Podcast with Brian Custer available on Showtime Sports YouTube channel.
When Custer is not working, he enjoys hobbies such as golfing, fitness training, bootcamp workouts, boxing, and martial arts (he holds a 2nd degree blackbelt in taekwondo). He also has a keen eye for fashion with his distinct love for picking out patterns for his custom-tailored suits and finding the right tie to complement his ensemble. This renaissance man is an avid watch collector, sneakerhead and car enthusiast. Custer holds a degree in broadcast journalism from Hampton University. A cancer survivor, he is a spokesman for the Prostate Cancer Foundation.
After his annual health checkup in July of 2013, Brian was diagnosed with an aggressive form of Prostate Cancer, and three weeks later had emergency surgery called robotic prostatectomy. Two years later he underwent 38 bouts of high-grade radiation and is now cancer free.
His goal is to get men, especially Black men to go to the doctor annually to get checked because Black men are twice as likely to die from prostate cancer than White men. Secondly, he wants to help stop the stigma of prostate issues and inform men that it's not “an old man's disease” anymore.
Brian shares his journey through motivational speeches, community outreach and health related programming and partnerships.
Monica McNutt is an ESPN Sports Reporter, Host, and Basketball Analyst based in New York City. In 2021, McNutt added ESPN programs SportsCenter, Around the Horn, Debatable, NBA Today and WNBA Studio Host to her sports broadcast roles. She was a game analyst for the Connecticut Sun of the WNBA and is a studio analyst for the New York Knicks and cohosts MSG PM on MSG Networks. Her work has been seen on Fox Sports 1, CBS Sports Network, Turner/NBA TV, and the NBC’s family of networks as she made her debut covering the Olympics during the summer of 2021. She is the cohost of The Jr. NBA Coaches Corner Podcast as well as the forthcoming SALA Series podcast, a conversation with leaders across the industry. Her previous work includes WJLA ABC7/ News Channel 8 in Washington, D.C., The American Sports Network, BeIN Sports and NBC Sports Washington. As a former women’s basketball standout player at Georgetown University, she is able to pull from this experience to offer her perspective in the daily sports conversations.
McNutt’s versatility in the media landscape affords her the unique opportunity to extend beyond linear traditional roles to thrive in the digital space. Above all, her passion is mentoring young women and girls while being a shining example to those watching her. She earned a bachelor’s degree from Georgetown University in 2011 and earned her master’s degree in Journalism from The University of Maryland in 2013. McNutt was born and raised in Prince George’s County, Maryland.
The 5th Annual Sports Power Brunch: Celebrating the Most Powerful Women in Sports will take place on Wednesday, February 7, 2024, at ARIA Resort & Casino in Las Vegas, NV. Guests will experience an exciting day celebrating amazing women in our industry while enjoying a delicious brunch, sponsor activations, cocktails and our post-event network mixer. Growing in influence, The Sports Power Brunch has become a must-attend event, garnering national attention with coverage by CNN, Boardroom, Associated Press, Entertainment Tonight, The Hollywood Reporter and ABC News, ESPN among other key media outlets. The day will include empowering speeches and panels, inspired conversations and networking with today’s sports, entertainment, and business industry leaders.
In 2024, the event will be sponsored by the National Football League. ESPN Films and the Las Vegas Raiders. Honorees include Leadership Award Honoree, Sandra Douglass Morgan, President, Las Vegas Raiders and Trailblazer Award Honoree, Stacey Allaster, Chief Executive Professional Tennis, USTA & US Open Tournament Director
The event donates partial proceeds to nonprofit organizations, such recipients have included American Cancer Society, A10tion Foundation, The Power of Girls and Winning Edge Leadership Academy. Our 2024 charity recipient is the Sterling Legacy Fund. To learn more, visit: http://sterlinglegacyfund.org.
For sponsorship opportunities, contact LaTonya Story at: LaTonya@Lpsconsultingpr.com
Brand building is a vital part in creating a platform for clients to connect with fans, consumers and companies. We work with clients to create brand partnerships, graphic design and visuals, endorsement deals, digital campaigns and community relations activations. We also offer consulting services on a case by case basis. Contact us for a quote.
Be seen. Be heard. Let us generate excitement for your professional and personal brand and let the world know about your career, services, products, brand, initiatives, events or community programming.
We work with brands, talent, sports agents, marketing managers and pro athletes to help tell their stories to the public through a tailored media plan that includes national and local media tours, television, radio and digital media placements. LPS Consulting PR also provides draft media preparation service to help increase the athlete's profile pre and post draft.
LPS Consulting PR has amassed a network of connections and relationships that has garnered clients access to exclusive events including ESPN the Party, MAXIM, BET Awards, courtside seats at games, concerts and more!
As a small, minority-and woman-owned business, LPS Consulting PR LLC provides superior customer service in Public Relations and Marketing. Our company creates memorable media campaigns to generate key messaging, marketing, branding & awareness to include media & advertising placement. Our staff delivers cutting edge, creative graphic design services providing graphic artwork & design for marketing and publicity campaigns, flyers, press kits, collateral & corporate logo creation.
D-U-N-S Number: 019-832-288
NAICS codes: 541820 • 561410 • 611699 • 711320 • 711410 • 711510 • 541430 • 541490 • 541613
• 561920 • 561990
Looking forward to hearing from you!