LPS Consulting PR LLC is a woman and minority owned sports marketing firm that specializes in publicity, brand communications and design, community relations, event curation and business solution consulting. Owner & President, LaTonya Story, has nearly 20 years of experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations.
LaTonya has received numerous awards and recognitions, including the 2012 Atlanta Business League’s Success Against the Odds Award, the Women in PR Trailblazers Award in October 2011 and served as a panelist for the organization’s PR Workshop in Miami. In February 2012, LaTonya was awarded the Women Out Front award from Georgia Tech Women’s Basketball for her work in sports in Atlanta and was recognized by Black Enterprise as one of the top sports executives to follow on Twitter.
At LPS Consulting PR, we help our clients tell their stories to the world through proven Public Relations and Brand Marketing strategies. We work with our clients to identify opportunities to extend and grow their respective brands with best in class service and attention to detail.
LaTonya attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, PR Pros Unite and a co-founder of Atlanta PR Pros.
LPS Consulting PR LLC's clients have included Super Bowl, Pro Bowl, NFL players, NBA & WNBA players and coaches, Sports and TV personalities and business professionals.
As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Uncorked; Lexus Listening Lounge; Lexus Beyond the Cut; Verizon's How Sweet the Sound, Target Entertainment Properties and the Super Bowl Celebration of Gospel.
LaTonya has created events for women in sports including Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and launched/curated the Sports Power Brunch: Celebrating the Most Powerful Women in Sports.
The Sports Power Brunch recognizes leading women who have made a major impact in the sports industry. LPS Consulting PR LLC and LaTonya Story have curated a memorable event that encourages and empowers women to continue to thrive and excel in the sports industry and beyond. Past sponsors include WISE Atlanta, WISE National, Georgia Power, Florida Sports Foundation and the National Football League. This annual event takes place during Super Bowl week.
Maria Taylor is in her seventh season as a host analyst & reporter. In 2017, Taylor became the first black female to co-host College Game Day Built by The Home Depot. Taylor was also tabbed as the sideline reporter for ABC Saturday Night Football and patrolled the sidelines for the 2018 College Football Playoff and National Championship Game. Maria Taylor was named host of NBA Countdown, ESPN and ABC’s longstanding NBA pregame show, in October 2019. She will also have a significant role hosting NBA Playoffs editions of NBA Countdown across ESPN networks.
In 2015, Maria Co-Founded a non-profit organization called The Winning Edge Leadership Academy. The mission of the Winning Edge is to educate, foster professional mentoring relationships, provide networking opportunities and enrichment scholarships to ethnic minorities and women who are seeking careers in the sports industry. Since 2015, the academy has helped 16 students work towards job or internship placement and provided mentoring and funding for professional enrichment trips.
Michael Vick announced his retirement in early 2017 from the NFL after thirteen seasons electrifying fans and transforming the quarterback position. The former overall number one pick in the 2001 NFL Draft, to the Atlanta Falcons, made four Pro Bowl appearances over his professional football career. He holds the record for the most career rushing yards by a quarterback (6,109) and the most rushing yards by a quarterback in a season (1,039). The former Virginia Tech quarterback standout on the field career accomplishments include the NFL Comeback Player of the Year (2010), recipient of the Archie Griffin Award (1999), Big East Offensive Player of the Year (1999) and Big East Rookie of the Year (1999). He was inducted into the 2017 Virginia Tech Sports Hall of Fame.
Michael Vick has now turned his sights to the next chapter guiding young athletes and as a sports broadcaster. Vick joined FOX Sports as co-host of the FOX NFL Kickoff Show and as an in-studio NFL Analyst for other FS1 sports programming.
Dr. Cwanza Pinckney M.D., is a nationally recognized board-certified Emergency Medicine Physician, concierge physician, speaker, and coach.
Her best-selling debut book, Music and Medicine Volume 1: Music Stories and Medical Mysteries; explores the lives, stories, mysteries, and medicine surrounding the illnesses, diseases, addictions, and deaths of some of the world’s most famous music and hip-hop artists of all time.
In February 2018, Dr. Cwanza was recognized as one of the Top 50 Black Professionals and Entrepreneurs of Texas.
Kenny Selmon is the USA National Men's 400M Hurdle Champion who is ranked #1 in the US and #5 in the world.
Selmon, a 2020 Olympic hopeful, won Gold at the Athletics World Cup in London representing the USA this past summer.
Among Kenny’s many accomplishments include being a 3X ACC Champion, 10X All-ACC and the UNC Tarheels record holder and the recipient of the Patterson Medal from the University of North Carolina.
Chasity Melvin is one of the reigning pioneers in women sports history as WNBA All Star, ACC Legend and North Carolina State University Hall of Famer. Throughout her 14-year professional basketball career, Chasity has overcome highs and lows with style, grace, beauty, and faith. Not only is she known for her stellar basketball career, her success also extends to endeavors outside of the sport. Chasity is a sports radio show host, emcee, speaker, coach, and philanthropist. Her athletic experience combined with her engaging personality with off-court activities makes her one of a kind.
Chasity was recently named Assistant Coach for the Phoenix Mercury WNBA team where she will continue to use her experience to empower and coach the next generation of women in basketball.
Natasha M. Scruggs Esq., founded The Scruggs Firm, LLC, in 2018. She has a passion for fighting for the human rights of her clients. She believes that each person should be provided excellent legal representation at affordable prices. She understands the gravity of the mass incarceration crisis in Missouri and the United States. As a prison abolitionist, she approaches each criminal case considering the factors facilitating this system. She uses a similar holistic approach when fighting for the rights of her personal injury and estate planning clients. Natasha has built her practice one client at a time. She currently has two locations and is still growing. She aims to be the voice of the silent and the strength of the weak.
Natasha is currently writing a book discussing prison abolition and the disparate treatment of Black people in the justice system.
Brand building is a vital part in creating a platform for clients to connect with companies. We work with clients to create brand partnerships, graphic design and visuals, endorsement deals, digital campaigns and community relations activations. We also offer consulting services on a case by case basis. Contact us for a quote.
Be seen. Be heard. Let us generate excitement for your professional and personal brand and let the world know about your talents, event(s), services, initiative or community programming!
We work with brands, talent, sports agents, marketing managers and pro athletes to help tell their stories to the public through a tailored media plan that includes national and local media tours, television, radio and digital media placements to help increase the athlete's profile prior to the draft and when the player is in the league.
Don't be left on the outside looking in. LPS Consulting PR has amassed a network of connections and relationships that has produced clients access to exclusive events including ESPN the Party, MAXIM, BET Awards, courtside seats at games, concerts and more!
Looking forward to hearing from you!