LPS Consulting PR LLC is a woman and minority owned sports and lifestyle marketing firm that specializes in publicity, brand communications and design, community relations, event curation and business consulting. Owner & President, LaTonya Story, has nearly 20 years of experience working in the public relations and marketing space representing high-profile personalities, consumer and corporate brands, and non-profit organizations.
LaTonya has received numerous awards and recognitions, including the 2012 Atlanta Business League’s Success Against the Odds Award, the Women in PR Trailblazers Award in October 2011 and served as a panelist for the organization’s PR Workshop in Miami. In February 2012, LaTonya was awarded the Women Out Front award from Georgia Tech Women’s Basketball for her work in sports in Atlanta and was recognized by Black Enterprise as one of the top sports executives to follow on Twitter.
At LPS Consulting PR, we help our clients tell their stories to the world through proven Public Relations and Brand Marketing strategies. We work with our clients to identify opportunities to extend and grow their respective brands with best in class service and attention to detail.
LaTonya attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, PR Pros Unite and a co-founder of Atlanta PR Pros.
LPS Consulting PR LLC's clients have included Super Bowl, Pro Bowl, NFL, NBA & WNBA players and coaches, Sports and TV personalities along with business professionals.
As a consultant agency, LPS has worked on brand activations including the ESPN Air Force Reserve Celebration Bowl, Emerging Administrators Academy, Lexus presents Uptown Uncorked; Lexus Listening Lounge; Lexus Beyond the Cut; Verizon's How Sweet the Sound, Target Entertainment Properties and the Super Bowl Celebration of Gospel.
LaTonya has created events for women in sports including Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and launched/curated the Sports Power Brunch: Celebrating the Most Powerful Women in Sports.
The Sports Power Brunch recognizes leading women who have made a major impact in the sports industry. LPS Consulting PR LLC and LaTonya Story have curated a memorable event that encourages and empowers women to continue to thrive and excel in the sports industry and beyond. Past sponsors include WISE Atlanta, WISE National, Georgia Power, Florida Sports Foundation and the National Football League. This annual event takes place during Super Bowl week.
Michael Vick announced his retirement in early 2017 from the NFL after thirteen seasons electrifying fans and transforming the quarterback position. The former overall number one pick in the 2001 NFL Draft, to the Atlanta Falcons, made four Pro Bowl appearances over his professional football career. He holds the record for the most career rushing yards by a quarterback (6,109) and the most rushing yards by a quarterback in a season (1,039). The former Virginia Tech quarterback standout on the field career accomplishments include the NFL Comeback Player of the Year (2010), recipient of the Archie Griffin Award (1999), Big East Offensive Player of the Year (1999) and Big East Rookie of the Year (1999). He was inducted into the 2017 Virginia Tech Sports Hall of Fame.
Michael Vick has now turned his sights to the next chapter guiding young athletes and as a sports broadcaster. Vick joined FOX Sports as co-host of the FOX NFL Kickoff Show and as an in-studio NFL Analyst for other FS1 sports programming.
Tiara Willis is a New York licensed esthetician and internationally renowned beauty and skincare influencer. Upon graduating high school with high honors at the young age of 16, Tiara had already built a social media empire providing tips, insight, and information to her loyal followers.
Today, Tiara leads a community of nearly half a million devoted supporters and followers. Her vibrant and well-respected brand both empowers and motivates diverse women of color to be their best selves inside and out.
Leading beauty and fashion industry giants have tapped her to lead dynamic digital campaigns which has led her to become one of the most trusted online voices. Whether she's posting product reviews, inspirational notes or makeup tutorials, Tiara provides diverse women with honest feedback along with her industry expertise.
To name just a few, Tiara’s brand campaigns have included MTF Cosmetics, CeraVe Global Cleanse Your Skin Week, CeraVe Winter Skin Week, Target x Ulta Beauty Launch, It Cosmetics Bye Bye Serums Release, POPSUGAR x Garnier Green Labs, Paula’s Choice, Topicals, Twitter The Creator Sessions Blue Jeans Event, Harvard Black Health Matters Conference, and multiple collaborations with Twitter which #BeautyTwitter Unfiltered Blue Jeans Event, Twitter Spaces x InStyle and Twitter Beauty x BHM Creator Spotlight.
Moreover, Tiara has been featured in Vogue, Teen Vogue, Allure, Elle, Yahoo! News, Pop Sugar, I-D, Glossy, Skincare by L’Oréal, In the Know, Stylecaster, ESSENCE and more.
Kenny Selmon, an Atlanta native, Pace Academy Alum (2014) and now a 2021 Olympian, will be representing the United States in the Men's 400M Hurdles in Tokyo, Japan this summer. Selmon, a decorated American Track and Field athlete, became a National Champion when he won the USA Outdoor Track & Field Championship in 2018. Later that summer he represented the United States at the 2018 Athletics World Cup in London, where he won gold in the 400 meters hurdles. Selmon attended college at the University of North Carolina at Chapel Hill where he competed in indoor and outdoor track and field. While at UNC, Selmon qualified for four NCAA East Preliminary Rounds and five NCAA Championships while collecting five All-America accolades, 10 AII-ACC honors and six spots in the UNC top-five all-time records. His college personal record of 48.12, which he ran at the NCAA Division I Championships in 2018, is the fastest in UNC history. To cap off his illustrious collegiate career on and off the track, UNC honored Selmon with the Patterson Medal, the highest honor UNC gives to any athlete.
This June, after three grueling rounds and a personal best in the final, he qualified for the 2021 U.S. Olympic team in the 400m hurdles and is headed to Tokyo!
Natasha M. Scruggs Esq., founded The Scruggs Firm, LLC, in 2018. She has a passion for fighting for the human rights of her clients. She believes that each person should be provided excellent legal representation at affordable prices. She understands the gravity of the mass incarceration crisis in Missouri and the United States. As a prison abolitionist, she approaches each criminal case considering the factors facilitating this system. She uses a similar holistic approach when fighting for the rights of her personal injury and estate planning clients. Natasha has built her practice one client at a time. She currently has two locations and is still growing. She aims to be the voice of the silent and the strength of the weak.
As a social justice advisor for athletes, attorney Scruggs founded QonnectUs, an initiative and program aimed to help professional athletes navigate the complexity of social justice issues to develop comprehensive programs that help elevate their communities where they play and live.
The Sports Power Brunch: Celebrating the Most Powerful Women in Sports recognizes leading women who have made a major impact in the sports industry. Created by LPS Consulting PR’s CEO and Founder, LaTonya Story, this veteran sports professional has curated a memorable experience that encourages and empowers women to continue to thrive and excel in the sports industry and beyond.
The event donates partial proceeds to nonprofit organizations, such recipients have included The Power of Girls and Winning Edge Leadership Academy.
The next event will take place in Los Angeles, CA in February 2022. Stay tuned!
Brand building is a vital part in creating a platform for clients to connect with fans, consumers and companies. We work with clients to create brand partnerships, graphic design and visuals, endorsement deals, digital campaigns and community relations activations. We also offer consulting services on a case by case basis. Contact us for a quote.
Be seen. Be heard. Let us generate excitement for your professional and personal brand and let the world know about your career, services, products, brand, initiatives, events or community programming.
We work with brands, talent, sports agents, marketing managers and pro athletes to help tell their stories to the public through a tailored media plan that includes national and local media tours, television, radio and digital media placements. LPS Consulting PR also provides draft media preparation service to help increase the athlete's profile pre and post draft.
LPS Consulting PR has amassed a network of connections and relationships that has garnered clients access to exclusive events including ESPN the Party, MAXIM, BET Awards, courtside seats at games, concerts and more!
As a small, minority-and woman-owned business, LPS Consulting PR LLC provides superior customer service in Public Relations and Marketing. Our company creates memorable media campaigns to generate key messaging, marketing, branding & awareness to include media & advertising placement. Our staff delivers cutting edge, creative graphic design services providing graphic artwork & design for marketing and publicity campaigns, flyers, press kits, collateral & corporate logo creation.
D-U-N-S Number: 019-832-288
NAICS codes: 541820 • 561410 • 611699 • 711320 • 711410 • 711510 • 541430 • 541490 • 541613
• 561920 • 561990
Looking forward to hearing from you!